WORK SAMPLES

THOUGHT LEADERSHIP

Works with SMEs and executive team members to capture unique POVs on industry news and trends.

INTERACTIVE & DIRECT MAIL

Thinks outside the box to create content that engages and converts.

COPYWRITING

Crafts compelling copy that converts from landing pages to paid ads to OOH (e.g. billboards) to support demand gen efforts.

Take a look

VIDEO

Video can tell stories in different and more dynamic ways. I've scripted and produced videos to feed the entire customer journey from brand awareness to customer stories to sizzle reels.

Lights, camera, action!

WEBINARS & EVENTS

Plans webinars and live events from soup to nuts—from planning topic, coordinating speakers, scripting, and prepping, I've done it all.

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THE WRITTEN WORD

Can manage editorial calendars in my sleep, ensuring content feeds every stage of the buyer journey, ladders up to organizational objectives. and is optimized (and re-optimized) for search.

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thought leadership.

COFFEE WITH AN ESTATE LAWYER

Epilogue Wills

Instagram Live series featuring Epilogue co-founders and special guests touching on important topics in estate planning in Canada.

How do you like your coffee?

FORBE'S COUNCIL FOUNDER FEATURE

Thoropass

Worked with founders to determine their unique voice and to develop their unique POVs. In this example, I ghostwrote a piece for one of Thoropass's founders for publication in Forbes Council.

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EXPERTS WEIGH IN

Thoropass (formerly Laika)

Interviewed internal SMEs to gather insight and advice for CISO audience and highlight thought leadership within the company.

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NYSE FOUNDER FEATURE

Thoropass (Formerly Laika)

Secured interview spot on NYSE FloorTalk to coordinate with the launch of the OrO Way, crafted interview questions and talk track, and coordinated on the day of.

Watch Now

interactive and direct mail.

INTERACTIVE QUIZ

Thoropass

Planned and executed an interactive quiz that aligned with Thoropass's org goal to bundle and sell multiple frameworks.

Take the Quiz

FINNY AWARD-WINNING DIRECT MAIL

PathFactory

Crafted a direct mail campaign that showcases the narrative of how PathFactory (then LookBookHQ) takes B2B Marketing out of the stone ages and helps engage the modern buyer. This campaign won a Finny award in 2017.

*Grunt*

GUIDE TO HEALTHCARE COMPLIANCE

Thoropass

An interactive long-form guide that bundles the most valuable content for the healthcare audience behind a single form.

Experience the Guide

copywriting.

LINKEDIN ADS

Thoropass

Get a taste of my ad copy chops.

View Some Ads

OOH: #THOROPASSINTHEWILD

Thoropass

Crafted copy for billboards and signage for 200 placements along high-traffic commuter routes around Boston to test OOH messaging. The main goal was to communicate our main value prop of speed.

Got the Need for Speed?

video.

THOROPASS CONNECT

Thoropass

Helped execute an in-person conference and worked with videographers and animators to put together a highlights reel post-event.

Lights camera action

HOLIDAY CAMPAIGN

PathFactory

Produced a holiday music video a la Mariah Carey's iconic Christmas song. The new lyrics feature a sad Salesman begging marketing for higher quality leads. Originally meant to be a brand-building and awareness play, this video led to closed-won opportunities when sales used it in outreach to warm up cold leads. This was a cross-functional campaign that pulled in talent from every corner of the business. It was also pulled off on very minimal budget, the only external hire was one videographer.

Fa la la la learn more

CUSTOMER STORIES

Thoropass

Planned and executed an in-person customer interview. Utilized the video paid ads, a case study, website testimonials and more.

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live event

USER CONFERENCE

Thoropass (Formerly Laika)

Played key role in planning and executing Thoropass's first-ever user conference, Thoropass Connect. It was a full day of curated content and activities. I planned and coordinated live panels, including a customer panel, thought leadership panel, breakout sessions, and interactive lunch tables. I also crafted copy for the website and the follow-up content and video you'll find on the website page.

Check it Out

the written word.

MOFU: Case Study

Ran point on planning, coordinating, drafting, and publishing customer stories for the Thoropass website. This example is a case study for a that also leveraged the Partner Ecosystem.

Meet a customer

BOFU: Product Blog Post

Wrote blog post to support new product launch.

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